The name “UD Trucks Corporation” comes from the phrase “ultimate dependability.” The letters “UD” represented a two-cycle engine developed in 1955, the uniflow scavenging diesel engine, and from these letters originated the red circular trademark. These letters today stand for “ultimate dependability,” representing the corporate philosophy. The adoption of the traditional UD letters in the company name represents the companies determination to continue to provide ultimate dependability to our customers.
The UD Bus & Trucks brand concept is “Road to Your Success.” The implicit meaning is that we provide solutions that increase the competitiveness of our customers, and leads to the success of their business.
The concept “Road to Your Success” is founded on our corporate philosophy of ultimate dependability. This expresses our determination to tirelessly work to improve our technical expertise and build customer confidence, to take the customer’s viewpoint based on a deep understanding of their business, and to continue to provide highly dependable products and services.
Some of the NEW UD truck ranges shown below: